Monday, November 28, 2011

Phone Phobia

I run a writer's group and need help. The problem is that most of the people who say they are willing to help have become phobic about using the telephone to contact speakers for our programs. Regardless of age, they rely on email. They think it's faster and quicker. Shoot off an email and wait for a reply. And wait. And wait. And wait.

The truth is that many emails do not get to their recipients, especially if the intended recipients rely on corporate emails. The term blacklisting has not been retired since the days of Joe McCarthy. I've been working at the same newspaper for more than 10 years and my emails are sometimes lost in the company's email system. Similarly for a magazine for which I freelance regularly. In fact, the managing editor's daughter's emails get lost in the company's spam folder. Why? Some domain names are automatically classified as spam. Some services, such as Constant Contact, are classified as bulk emailers and, therefore, get automatic rejections. Sometimes emails from people and organizations I've accepted for years go into my spam folder. I don't know why it happens, but it does. What was most annoying was when I had AOL as my email provider and I would get daily emails about Viagra and penis-enlarging pills. Despite that, AOL would reject emails sent through Godaddy.com domain names in the days when some people still used dial-up only. Go figure.

When I get a chance to look at journalism boards, I see the postings of writers who ask the same questions all the time. What's the email format at Such and Such publication? At The New York TImes, it's often lastname at nytimes.com. But not always. How do you get the correct email? Pick. Up. The. Phone.

What I find so surprising is that this issue is huge among writers. What do they do when they have to interview people? Unless they're doing a face-to-face interview, they have to disclose in the article that it was a telephone or email interview. Person-to-person is preferable because the interviewer can note body language and, depending on the locale, get a better handle on his subject. Even phone is preferable to email, even with the risk of not getting a quote accurately. The interviewer can at least get a sense if the subject is trying to evade an answer or is articulate and well-prepared.

Journalists, like artists and salespeople, often expect rejection and perhaps that's a main reason for their phone phobia. The vast majority of people are insecure about what they're doing, especially in fields where every assignment is new and perhaps different. We never really know what to expect. The upsides of that are that it's hard to get bored and that we always get another chance to improve our technique.