For all the talk about the death of print media, there seems to be new magazines cropping up all the time and existing magazines keep reinventing themselves. I know that's not just wishful thinking. Anyone who passes by the magazines racks at Borders or Barnes & Noble has to notice that there are magazines devoted to smart phones (and even broken down to brand) as well as every new must-have gadget. If you're really addicted to your smart phone, you can surf to one of my favorite sites, www.mrmagazine.com.
Mr. Magazine is Professor Samir Husni of Ole Miss. He has been observing magazine trends for at least two decades and is the go to person for anyone who is considering launching a new magazine. That's not my plan, but I do love his blog, which is on his website. You won't find industry gossip on his blog, but you will read interviews and reports about conferences and new magazine launches. You will also find some great soundbites such as graphic designer Erica Endicott's tweet about his speaking at CASE (Council for Advancement and Support of Education) on March 24, 2010: "It's like a tent revival in here with Samir Husni. People are almost shouting 'amen'!"
Please don't take offense, but here's another great soundbite, this one from George Lois, former art director of Esquire Magazine on reading a magazine on an iPad: "It's O.K., I guess. But magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It's so different on the screen. It's the difference between looking at a woman and having sex with her."
No doubt a lot of people were shouting "amen" to that.
Posted by Sherry Shameer Cohen.
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